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Having a fit and healthy body is everyone's dream, but it has somehow not been everyone's cup of tea. Lack of motivation and guidance bars people from achieving their health goals. HealthifyMe app was designed to solve this very problem. HealthifyMe app allows the users to keep track of their diet and exercise regime, take expert advice and connect to other fitness enthusiasts thus equipping them to maintain a healthy lifestyle. Recently, HealthifyMe has also introduced an array of free services to help its users maintain a healthy lifestyle during the 21 day lockdown.
With HealthifyMe's Funding around $25 Million, it has clocked a revenue of Rs. 100 crore in 2020. Lets have a look at HealthifyMe's journey so far and how it is helping millions of people attain their health and fitness goals. Know about HealthifyMe Founders, Revenue, Funding, Business Model, Competitors and Growth
HealthifyMe - Company Highlights
| Startup Name | HealthifyMe |
|---|---|
| Headquarter | Bangalore |
| Founders/Owners | Tushar Vashisht, Sachin Shenoy & Mathew Cherian |
| Sector | Wellness |
| Founded | 2012 |
| Revenue | Rs. 100 Crore (2020) |
| Total Funding | ~ $25 million |
| Parent Organization | HealthifyMe Wellness Private Limited |
| Website | www.healthifyme.com |
Discover more about HealthifyMe's Company Profile:
HealthifyMe - About and How it Works
HealthifyMe - Product and Services
HealthifyMe - Founders/Owners and team
How was HealthifyMe Started
HealthifyMe - Business Model and Revenue Model
HealthifyMe - Revenue
HealthifyMe - Funding and Investors
HealthifyMe - Partnership and Tie-ups
HealthifyMe - Competitors
HealthifyMe - Awards
HealthifyMe - Growth
HealthifyMe - FAQs
HealthifyMe - About and How it Works
HealthifyMe was co-founded in 2012 by Tushar Vashisht, Mathew Cherian and Sachin Shenoy. Initially, incubated by Microsoft Accelerator, the company delivers measurable results on eating habits, fitness and weight and works with leading corporates and healthcare partners in India. HealthifyMe works on a freemium model and has an estimated five million downloads across 300 cities with over 200 coaches. Its app is rated 4.6/5 on Play Store and has been featured by Google and Apple multiple times for its quality benchmarks. HealthifyMe's vision is to build the world’s largest online health and fitness service. It wants to help millions of consumers achieve their goals by engaging with nutritionists and other health experts empowered with artificial intelligence.
HealthifyMe - Product and Services
What is Healthifyme app? HealthifyMe app serves as a calorie tracker, allowing users to lose weight and track their food and exercise regimens through their phones or computers. The premium version also allows users to interact with nutritionists, fitness experts and yoga instructors.
HealthifyMe consists of three components. First is its lifestyle tracker, which it launched three years ago as the first calorie counter in India. The second is its social feed, which allows users to find others like themselves, with similar goals and problems. The third, and most innovative aspect, is HealthifyMe's tech augmented coaching, which uses a combination of artificial intelligence and human trainers to help its users stay healthy and engaged with the app
By integrating AI with the user data, HealthifyMe app is able to map its user's nutritional patters and needs. Now HealthifyMe's AI coach, named Ria, is able to handle 77 percent of all user questions, allowing the trainers and nutritionists to put their focus on the other 23 percent of more complicated questions. Even in those cases, Ria is able to makes suggestions, but isn't sure enough of the actual answer to do so on its own, so it relies on human judgement.
In February 2020, HealthifyMe announced that it will foray into the mental health segment. Its Mental Wellness vertical 'HealthifySense' will provide the users access to qualified counselors on the HealthifyMe platform. This move will let the company grow into a complete health and wellness platform from just being a weight loss or fitness app.
The company also launched a ‘HealthifySmart Legends Edition'. Under this program the company will tie up with sports and fitness legends to bring to its users, expert diet and workout tips from these fitness celebrities. Currently HealthifyMe has roped in celebrity tennis playerMahesh Bhupati, as a strategic advisor for ‘HealthifySmart Legends Edition'.
In a bid to provide its users a complete health and fitness package, HealthifyMe tied up with food delivery and gym apps too. Users will now be able to order food as per their diet plan or find a curated list of restaurants (powered by HealthifyMe) for serving healthy food on Swiggy. Besides, users can also order groceries from HealthifyMe's partner app , 'Milkbasket' in selected locations. Again for workout, HealthifyMe joined hands with Fitternity, the fitness discovery and booking app, which will give the HealthifyMe users access to 12000+ gyms and fitness studios across India.
HealthifyMe also took an initiative to help people lead a healthy and fit life during this 21 day nation-wide lockdown to fight Covid-19. The company has introduced a free Immunity Assessment Test on the app, and is even offering a free consultation to those who scores low on immunity. Some other services that HealthifyMe is offering to make its users stand strong in this corona virus crisis is home workouts; daily live workout with coaches and trackers for sleep, smoking and hand washing. Users can access all these services under the 'Immunity Tab' of the HealthifyMe app.
HealthifyMe - Founders/Owners and team
Tushar Vashisht (CEO), Mathew Cherian, and Sachin Shenoy (CTO) are the Founders of HealthifyMe
Tushar Vashisht
He is the CEO and founder of HealthifyMe. Before starting HealthifyMe, Tushar worked with the Unique ID Authority with the Government of India for nearly two years. Tushar started his career as in investment banker on Wall Street and in the Bay Area before moving to Singapore with Deutsche Bank. Tushar is a graduate of University of Pennsylvania and a passionate musician by hobby.
Sachin Shenoy
HealthifyMe co-founder and CTO Sachin Shenoy, is a Google Code-Jam finalist, and is one of the fastest coders we know. He has over 15 years of experience out of which 6 were with Google, where he worked across Google Finance, Google SMS Channel, Orkut Developer Platform and Google Dev. Platform. Sachin has 5 patent disclosures associated with his work.
Mathew Cherian left HealthifyMe in 2013.
HealthifyMe has a team of more than 400 members and is continually growing.
How was HealthifyMe Started
Tushar Vashisht was overweight when he returned to India eight years ago, after a stint as an analyst with Deutsche Bank in Singapore. His sedentary lifestyle continued after he took up a demanding project management role with the formative team that built India’s digital ID Aadhaar.
Tushar was determined to do something about his flab and began by tracking the calories and nutrients in what he ate. But he soon ran into a problem: there was little help available online in evaluating Indian dishes. Also at that time, Tushar and Mathew were working with UIDAI, and they took up an experiment to see what it feels like to live below poverty line. Both the co-founders started living on just Rs 100 per day. During the experiment, Tushar and Mathew built and excel sheet with nutritional information on various Indian food.
Tushar came up with an analytical tool to break down the calories and main nutrients in 900 foods, and presented it to the government’s planning council as a healthcare aid. It was also the genesis of his start-up HealthifyMe, which was established in late 2011. Former Google employee Sachin Shenoy later joined him as a co-founder.
HealthifyMe - Business Model and Revenue Model
Ria AI first began interacting with HealthifyMe’s users in October 2017, when the company rolled out the service to a section of its paid subscribers as a pilot. Now, the service is available to all paid users among HealthifyMe’s more than one million users. The company, however, declined to reveal either the investment made into the bot so far, or the firm’s paid subscriber base. HealthifyMe subscription plans cost between Rs 999 and Rs 1,699 a month based on the features opted for.
HealthifyMe has B2C as well as B2B2C Business model. Though nearly 80% of the company's revenue comes from B2C model, HealthifyMe also has a B2B2C model. In the B2B2C model, HealthifyMe distributes its services via corporates and healthcare institutions.
HealthifyMe - Revenue
HealthifyMe revenues top Rs 100-cr level, the active user base doubles to 16 million. Health and fitness app HealthifyMe has witnessed 3X growth, surpassing Rs 100 crore in revenue, fuelled by the extensive adoption of its AI-enabled Smart Plans and international expansion
HealthifyMe - Funding and Investors
In total, HealthifyMe has raised funding worth around $25 million over 7 rounds till date. Here are the details of HealthifyMe Funding andf Investors.
HealthifyMe raised a 1Cr angel funding from angels introduced via the Microsoft accelerator and anchored by Tushar’s mentor from Aadhaar days Raj Mashruwala and Cofounder of AppLabs Sashi Reddi — both Raj and Sashi after their entrepreneurial successes in the US were now investing and mentoring start-ups in India. Microsoft Accelerator required them to be in Bangalore, India’s very own Silicon Valley.
| Date | Stage | Amount | Lead Investors |
|---|---|---|---|
| January 11, 2013 | Non Equity Assiatance | 1 Crore | Microsoft Accelerator Bangalore |
| February 3, 2014 | Venture Round | - | Microsoft Accelerator |
| June 18, 2015 | Seed | - | Gopal Srinivasan, Roopa Nath, Sashi Reddi, Pallav Nadhani & Amit Gupta |
| May 10, 2016 | Series A | $6 Million | Blume Ventures, Chiratae Ventures, Inventus Capital & NB Ventures |
| December 28, 2016 | Series A | $1 Million | Neelesh Bhatnagar |
| Februray 9, 2018 | Series B | $12 Million | Sistema Asia Capital |
| November 16, 2018 | Series B | $6 Million | InnoVen Capital |
HealthifyMe - Partnership and Tie-ups
HealthifyMe works in partnership with various medical institutions such as Medanta, Apollo Hospitals and Manipal Hospitals, with the aim to treat and prevent clinical obesity, diabetes, cardiovascular problems and other lifestyle diseases. It has also partnered with MI to provide free consultation worth rupees 499 on purchase of Redmi 3.
In February 2020, HealthifyMe announced partnerships with -
- Swiggy - For delivering healthy food ( from a list of restaurants offering healthy food curated by HealthifyMe) to its users.
- Milkbasket - HealthifyMe users can order grocery from Milkbasket through the HealthifyMe app.
- Fitternity - It is a fitness discovery and booking app, that will give the HealthifyMe users access to 12000+ gyms and fitness studios across India.
HealthifyMe - Competitors
HealthifyMe CEO, Tushar Vashishtonce jokingly said that their biggest competitor is “lethargy”. Some remarkable competitors of HealthifyMe are WebMD Health, Weight Watchers International, GOQii and Curefit.
HealthifyMe - Awards
On December 2015, HealthifyMe was awarded the Google Play Top Developer Badge. In addition to this, HealthifyMe was chosen as one of Google Play’s “Best Apps of 2015” and a 'Made in India' feature on the App Store.
In December 2016, HealthifyMe received the Google award for best apps on the Google Playstore in the Health & Fitness category for the second time in a row.
In December 2017, HealthifyMe app received the Google 'Editor's Choice' award in the Health & Fitness category, apart from being named amongst the best apps of the year for the third time in a row
HealthifyMe - Growth
Around the last 12 months (Fy 2019-2020) , HealthifyMe has seen 3 times growth, surpassing Rs 100 crore in revenue run rate. As per February 2020 data, HealthifyMe's user base has increased four fold, while, number of active users doubled from 8 million to 16 million. Last year, the company entered into Singapore, Malaysia and Brunei. In less than a year, it recorded a turnover of $ 1 million in Southeast Asian Market.
The company has launched in Gulf Cooperation Countries market too and is already in the top 3 on Google Play in the UAE.
HealthifyMe now has over 250 nutritionists and trainers on its platform, who are able to handle up to 250 clients, each thanks to the help they get from Ria. That’s up from around 100 users each back in 2016.
Expanding to new territories and giving Ria more capabilities are the HealthifyMe’s short term goals. The long term goal is to be the world's go-to health and wellness service provider, giving users access to more services than nutrition and fitness. The company is exploring new geographies in Southeast Asia and Asia Pacific Region.
HealthifyMe - FAQs
Who are the Founders of HealthifyMe?
HealthifyMe was Co-Founded in 2012 by Tushar Vashisht, Mathew Cherian and Sachin Shenoy.
How much is the Revenue of HealthifyMe?
HealthifyMe revenues top Rs 100-cr level, the active user base doubles to 16 million.
Who are the Top Competitors of HealthifyMe?
Some remarkable competitors of HealthifyMe are WebMD Health, Weight Watchers International, GOQii and Curefit
How much Funding did Healthify raise till date?
HealthifyMe has raised funding worth around $25 million over 7 rounds till date. Here are the details of HealthifyMe Investors.
What is HealthifyMe?
The company delivers measurable results on eating habits, fitness and weight and works with leading corporates and healthcare partners in India. HealthifyMe works on a freemium model
| Type | Private |
|---|---|
| Industry | |
| Genre | |
| Founded | January 2012; 9 years ago |
| Founders | |
| Headquarters | Bangalore, Karnataka , |
Area served | Worldwide |
| |
| Website | www.healthifyme.com |
Healthifyme Free Smart Plan Activation Code
HealthifyMe is an Indian digital health and wellness platform that provides services such as calorie tracking, one-on-one nutrition and fitness coaching, and diet and workout plans. Developed for both Android and iOS platforms, the app takes a holistic lifestyle tracking approach to keep users engaged and motivated.
Users with premium subscriptions get to choose from a team of in-house certified nutritionists, fitness trainers and yoga coaches. Alternatively, the users can access the AI-driven nutritionist Ria for assistance. HealthifyMe also combines these services with wearable technology as the app syncs with activity trackers.[1][2]
The company, founded by Tushar Vashisht (University of Pennsylvania alumnus),[3] Mathew Cherian (MIT graduate) and Sachin Shenoy (former Google engineer),[4] is based out of Bangalore, India.
Healthifyme Activation Code
History[edit]
Early years[edit]
HealthifyMe was founded in 2012; founder and CEO Tushar Vashisht cites his personal weight loss after working for Unique Identification Authority of India (UID) in 2010 that spurred him to start the company. Vashisht, along with co-founder Mathew Cherian, initially began putting together an Excel sheet of foods and their calorie values and then decided to build a software for it. The first version of the software was released in 2012.[5] A year into establishing the company, Sachin Shenoy joined the team as co-founder and head of engineering.[6]
The company launched its Android app in 2013, with an iOS app releasing soon after. The Android app earned Google Play Store's 'Top Developer' badge in 2015, while also being named among 'Best Apps of 2015'.[7]
Funding and recognition[edit]
In May 2015, the company launched a campaign, HealthifyIndia, in collaboration with Godrej Nature's Basket, Manipal Hospitals, Medanta and Apollo Centre, to promote healthy living amongst Indians and create awareness of lifestyle disorders. It was reported that HelathifyMe's website had become the most visited health website in India, with 40 lakh visitors.[8]
In May 2015, electronics manufacturer Micromax invested an undisclosed amount in HealthifyMe.[9] On 17 June 2015, it was announced that HealthifyMe closed its pre-Series A round with an undisclosed amount from a group of individual investors.[10] It then raised $6 million as a part of their Series-A round in April 2016[11] from IDG Ventures, Inventus Capital Partners & Blume Ventures.[12]
The app continued to be named among 'Best Apps - Made in India' in 2016 and 2017. In December 2017, the company received the Google Play 'Editor's Choice' award in the Health & Fitness category.[13][14]
Launch of AI nutritionist 'Ria'[edit]
In late-2017, HealthifyMe launched 'Ria', a AI nutritionist which learned from 10 million messages and over 200 million food and workout logs. Ria was announced as the world's first AI-powered virtual nutritionist. [15][16][17]
By early-2018, the company had more than one million monthly active users.[18] In February 2018, HealthifyMe raised a Series B funding round of US$12 million led by Sistema Asia Fund and Samsung's AI focussed fund - NEXT (their first investment in India). Atlas Asset Management (Singapore), Dream Incubator (Japan) and existing investors (IDG Ventures, Inventus Capital Partners & Blume Ventures, NB Ventures) also participated in the funding round.[19][20]
Foray into overseas markets[edit]
In November 2018, HealthifyMe announced that it has raised US$6 million from Innoven Capital and existing investors. It also expanded its operations to Malaysia, having mapped over 900 South East Asian foods, and obtained more than 15,000 subscribers within the first month. The company also announced its plans of expanding to Singapore, Indonesia and the Middle East over the next two quarters.[21][22] The company expanded its operations to Singapore and Brunei in the fourth quarter.[23]
Growth and feature launches[edit]
In February 2019, it was reported that HealthifyMe had more than 8 million users across all markets.[24] Later in 2019, the company launched 'Ria 2.0', including the feature, 'Snap', using which users can take a picture of their food and the AI can identify the dish and log the calories, provided the dish is among the 10,000 dishes tracked by it. It also launched 'Smart Plans' in which users get a customised diet plan recommendation from Ria.[25]
In January 2020, the company partnered with Swiggy enabling users to order healthy foods from nearby restaurants picked by its nutritionists.[26] In February 2020, the company reported that its revenue had reached ₹100 crore and active user base doubled to 16 million in a year.[23] The company announced its entry into mental wellness segment, with the introduction of 'HealthifySense', allowing users the access to counselling. It also announced a pilot with Fitternity to provide access to gyms and fitness studios as well a grocery ordering feature in partnership with Milkbasket in select locations.[27]
Product[edit]
HealthifyMe operates on a freemium model, providing nutritional and fitness advice from certified nutritionists and fitness coaches to users with premium subscription.[28] The company claims to have access to the world's first and largest Indian food database. It has developed a calorie counter for regional foods and an exercise tracker for logging in physical activities.[29] It also shows the count of proteins, carbohydrates, fats and fibre. The AI-driven digital nutritionist Ria can create personalised diet plans and workout routines. Ria reportedly handles 80% of user queries,[30] and was integrated as an Alexa skill for Amazon Echo speakers and Alexa built-in devices in 2019.[31][32]
Partnerships[edit]
Healthifyme Free Activation Codes
HealthifyMe also works in partnership with various medical institutions such as Medanta, Apollo Hospitals and Manipal Hospitals, with the aim to treat and prevent clinical obesity, diabetes, cardiovascular problems and other lifestyle diseases.[33]
The company has also made its presence in the 'corporate wellness space', serving clients like Philips, Cognizant, Unilever, PMC and General Electric.[34]
See also[edit]
References[edit]
Healthifyme Free Activation Code
- ^'HealthifyMe to hire more coaches and reach 50L users'. Deccan Herald. 12 January 2016.
- ^'Track calories in Indian curries with HealthifyMe'. Daily News and Analysis. 1 May 2015.
- ^'Tushar Vashisht - Co-Founder and CEO @ HealthifyMe'. CrunchBase. Retrieved 12 May 2016.
- ^'Sachin Shenoy - Co-Founder and Head of Engineering @ HealthifyMe'. CrunchBase. Retrieved 12 May 2016.
- ^'Quantifying Indian food, with indigenous software'. The Economic Times. 12 January 2016.
- ^'HealthifyMe: Working out in smartphone generation'. Business Standard. 3 July 2016.
- ^'A weight loss startup's journey to winning over Google and Microsoft'. Tech in Asia. 11 February 2016.
- ^'Health minister launches new campaign to make India fit'. Daily News and Analysis. 1 May 2015.
- ^'Micromax kicks off ecosystem plan with app investment'. Mint. 9 May 2015.
- ^'Micromax-backed startup HealthifyMe successfully completes second round of funding'. Boy Genius Report. 18 July 2015.
- ^'HealthifyMe raises Rs 40 crore from IDG Ventures, Inventus Capital & Blume Ventures'. The Economic Times. 10 May 2016.
- ^'IDG, Inventus, Blume back HealthifyMe'. The Times of India. 11 May 2016.
- ^Thakran, Shekhar. 'Google Play Reveals 'Best of 2016' Apps, Games, Books, Movies, TV Shows'. Gadgets 360 - An NDTV venture. Retrieved 2016-12-02.
- ^'Google announces the best apps of 2017'. Hindu Business Line. 5 December 2017.
- ^'HealthifyMe, a Bengaluru-based health and fitness start-up has unveiled its AI-enabled nutritionist Ria'. Indo-Asian News Service. 2017-10-13.
- ^GANESH, VENKATESH. 'HealthifyMe's AI-enabled app Ria can advice you on nutrition, fitness regimes'. The Hindu Business Line. Retrieved 2017-10-13.
- ^'HealthifyMe introduces AI-enabled nutritionist Ria'. Indo-Asian News Service. 2017-10-13.
- ^'With a million active users, AI nutritionist tucks into $12m funding'. Tech in Asia. 9 February 2018.
- ^'HealthifyMe raises $12M to develop its AI-powered nutritionist'. Vator. 9 February 2018.
- ^'HealthifyMe raises $12 million from Sistema Asia Fund, Samsung NEXT'. Business Standard. 9 February 2018.
- ^Jalan, Trisha. 'HealthifyMe raises $6M, expands to Malaysia, and launches food marketplace'. Retrieved 2019-02-06.
- ^'Healthify Southeast Asia'. New Straits Times. 19 November 2018. Retrieved 22 April 2020.
- ^ abChenganna, Sangeetha (15 February 2020). 'HealthifyMe revenues top Rs 100-cr level, active user base doubles to 16 million'. Business Line. Retrieved 24 April 2020.
- ^'Now, an AI-based health assistant to help you stay fit'. Business Today. Retrieved 23 April 2020.
- ^'Healthifyme wants to improve your diet with its Ria2.0 AI assistant: Here's how'. Indian Express. 21 January 2019. Retrieved 23 April 2020.
- ^'Order healthy food on Swiggy via HealthifyMe'. Outlook. 14 January 2020. Retrieved 24 April 2020.
- ^Koshi, Luke (14 February 2020). 'HealthifyMe forays into mental wellness, outlines its vision for 2020'. The News Minute. Retrieved 24 April 2020.
- ^Shaikh, Shadma (29 August 2016). 'HealthifyMe plans to cut subscription prices'. Economic Times. Retrieved 24 April 2020.
- ^Abrar, Peerzada. 'HealthifyMe gets angel funding'. The Hindu. Retrieved 2017-03-19.
- ^UN, Sushma (28 May 2018). 'An Indian startup has created an AI-driven nutritionist for fitness freaks'. Quartz. Retrieved 24 April 2020.
- ^Hariharan, Sindhu (13 August 2019). 'HealthifyMe's AI assistant Ria integrated with Amazon Alexa'. Times of India. Retrieved 24 April 2020.
- ^Bhargava, Mala. 'Healthifyme tracks and coaches you to fitness'. Business Line. The Hindu. Retrieved 24 April 2020.
- ^'HealthifyMe: An app for healthy living'. The Sunday Guardian. 2 May 2015.
- ^'Is Indian Healthcare ready for Big Data and Analytics?'. Consumer Reports.